I sent an email to Derek Sivers after finishing his book Anything you want.
In my email I asked him if he could review my blog and give me some suggestion in which direction I should push KhmerBird to a next level.
He did reply to me.
I really appreciate the time he spent on my blog and replied me.
He advised that I should keep KhmerBird focus on Cambodian topics and forget the rest.
It is not the first time I hear something like this, even myself I used to think about it too. But I was not sure if it is a good move.
I decided to create 4-Hour Workweek Blogger and remove the menus from social media and internet marketing.
But then I regret the traffic I have here.
I should be able to do something about it. Then at the same email, Derek also suggested I should do something that gives value to people’s lives.
I learned a lot from the book he wrote. But it is difficult to apply to my own case. Then I started to think again and again.
What KhmerBird could help people?
Many of the visitors who came to KhmerBird wanted to know more information about Cambodia. KhmerBird is being ranked very good with Cambodian related keywords.
And from time to time, I have been contacted to publish some information related art events, press release etc. They know KhmerBird has a good numbers of audiences.
The tourists from the outside world would like to know where they could find information they need. Local Cambodian inside the country would like to know where they can make their information available on the internet.
The business owners or people who want to give information can create a website and put their contents there. But it will take some time, need to expense some money and at the end it will be difficult to get the visitors.
That will make their good information unreachable. No one is going to find their contents.
Now I could see that they both need a good platform and KhmerBird could be considered as a good blog to promote anything related to Cambodia.
Moreover I have more than 7,700+ followers on my Twitter account who most of them are travelers from around the world.
This doesn’t include my Facebook page which I am now having 5,600+ fans.
If we combine these 3 platforms together, KhmerBird would be a right place to deliver contents to those who are looking for.
Why I believe it’s going to work?
Content is a free marketing. You need to make people understand what you are going to offer first, before you ask them to buy.
You can’t just put the “Buy Now” button everywhere on your blog or in your newsletter. Because at the end of the day, nobody is going to buy anything from you.
They need to know what you offer. Does it give benefit to them? etc.
I also share a tip on my book KhmerBird Guide To Blogging that, for example, if you have a studio and you want to have more costumers, you should create contents that help people to take a good photo.
If they follow your tip and as the result they have a good photo taken. They will go back to you and say thank you. If you want to print those photo out, I am sure they will go to your studio. And if they need a photographer, they will contact you or recommend to their friends or relations.
If you run a travel agency, you should create contents that show people where they can sleep good, eat cheap and discover the secrets place that none of the guide book told them before.
If you are a Tuk Tuk driver, you can’t just say I am a good driver. You need to create contents that show how to drive safely in Cambodia. You need to tell them what to deal with the bad traffic police etc.
That’s the way of free advertising through the internet. You can keep posting photos, messages on the Facebook, Twitter and Google+ every minute. But I am not sure if they can understand your message. Some people might consider it as a spam.
That’s what I believe. I believe that content is a new way of advertising platform and it is free, easy to reach the audiences.
Why we need to redefine Cambodia?
At the time when I first started KhmerBird in 2008, people are ill-informed about Cambodia. They don’t know much what was happening in the country.
They remember the genocide and the killing field. That was what they know about Cambodia.
I fight for that.
As I told Geoff Ryman in one of our interviews for the guardian that I want people find a new look of Cambodia. I want to put next to the books about the genocide, real-time stories from my country.
And I decided to make KhmerBird as a free platform for Cambodian people to show the real Cambodia to the outside world.
We need to make people remember Cambodia is a smiling country. We are the generous people who treat the foreigners better than ourselves.
And I hope we all can contribute to this free platform to redefine the new look of Cambodia.
That’s the new destination of KhmerBird. Does it say something to you?